# About Cube Systems

> CubeCRM is built by Cube Systems Limited, part of Crushed Ice Group.

**URL:** https://cubecrm.co.uk/about

Crushed Ice has been writing bespoke business software since 2003. Different industries, different sizes, but underneath the same requirements appearing again and again: capture the enquiry, get back to it quickly, quote it properly, follow it up, and make sure the next person to speak to the customer knows what was said last time. CubeCRM is that requirement turned into a product rather than rebuilt from scratch each time.

## Company details

CubeCRM is a trading name of Cube Systems Limited, part of Crushed Ice Group. Registered in England and Wales, company number 17220899. ICO registration number ZC216972.

- **Legal name:** Cube Systems Limited (https://cubesystems.co.uk)
- **Company number:** 17220899
- **ICO registration number:** ZC216972 (https://ico.org.uk/ESDWebPages/Entry/ZC216972)
- **Incorporated:** 14 May 2026
- **Registered office:** Unit 11, Olney Business Park, Osier Way, Olney, Buckinghamshire, MK46 5FP
- **Country:** United Kingdom
- **Parent company:** Crushed Ice Group (https://crushedicegroup.co.uk)
- **Bespoke development:** Crushed Ice (https://crushedice.uk)
- **Companies House:** https://find-and-update.company-information.service.gov.uk/company/17220899

## Related

Also from Cube Systems:

- [CubeERP](https://cubeerp.co.uk): ERP for manufacturers and distributors (Early access)
- [CubeHR](https://cube-hr.co.uk): HR, absence and rotas (Coming soon)
- [CubeMSP](https://cubemsp.co.uk): Software for managed service providers (Early access)
- [Apps by Cube Systems](https://cubesystems.co.uk/apps): standalone apps from the same team

Crushed Ice Group:

- [Crushed Ice Group](https://crushedicegroup.co.uk): the group Cube Systems belongs to
- [Crushed Ice](https://crushedice.uk): Bespoke software, IT support and communications since 2003
- [Cube Systems](https://cubesystems.co.uk): British business software

## Figures

- **20+** Years of systems work - Behind the platform, through Crushed Ice
- **12** Modules, one customer record - Nothing to bolt on, nothing to re-key
- **100%** UK hosted - Data, backups and support all in Britain
- **0** Per-connector licences - The API and webhooks are in the base product

## What we believe

- **One record per customer:** Every contact, call, email, quote, case and follow-up sits on the same record, and everybody with permission sees the same thing. The account belongs to the business, not to whoever happens to look after it.
- **Open by default:** Every module exposes a documented REST API and webhooks. If you want customer data in your website, your mail platform or a BI tool, you can have it - no integration tier, no per-connector licence.
- **Your ledger stays yours:** CubeCRM wins the work and hands it over. Won quotes and customer details sync with Xero, Sage and QuickBooks, so your accountant keeps the system they know and nobody retypes an invoice.
- **Security is not an upsell:** Role-based access, record-level permissions, full audit trails and UK data residency are in the base product. They are not reserved for enterprise contracts.
- **Room to grow:** CubeCRM is built on the same data model as CubeERP. If you later need sales orders, stock or purchasing, it is an upgrade on the records you already have - not a migration to somebody else’s system.
- **We tell you in the walkthrough if it is not a fit:** If CubeCRM is not the right fit we will tell you during the walkthrough, not six weeks into setup. It costs us the sale and saves you the write-off.

## How getting started runs

1. **Discovery:** A short, structured session on how enquiries arrive, how you quote, and where customer information lives now - the inboxes, the spreadsheet, the old CRM and the notebook in the car. We come back with what works as standard and what needs configuring.
2. **Setup:** Pipeline stages, fields, quote templates, email connection, teams and permissions set up to match how you sell - not a demo account with your logo dropped on it.
3. **Data import:** Contacts, companies, open opportunities and quote history brought across from spreadsheets, inboxes or your previous CRM, with duplicates merged. You check it against what you had before anybody switches over.
4. **Training & rollout:** Short, role-based training so the sales team learns the pipeline and the office learns enquiries and cases - in person where it helps. Guides and screen recordings left behind for new starters.
5. **Ongoing support:** UK support from the people who built the platform, with a named contact, agreed response times, and a product roadmap you can influence.

## Contact

- **Product:** CubeCRM
- **Trading name of:** Cube Systems Limited (company number 17220899, ICO registration number ZC216972)
- **Email:** hello@cubecrm.co.uk
- **Sales:** sales@cubecrm.co.uk
- **Support:** support@cubecrm.co.uk
- **Telephone:** 01234 672 617 (+441234672617)
- **Address:** Unit 11, Olney Business Park, Osier Way, Olney, Buckinghamshire, MK46 5FP
- **Opening hours:** Monday to Friday, 9am to 5.30pm
- **Part of:** Crushed Ice Group (https://crushedicegroup.co.uk)