# Freshsales alternative

> A capable, modern sales CRM - particularly if you already use Freshdesk.

**URL:** https://cubecrm.co.uk/alternatives/freshsales

**Vendor:** Freshworks Inc. | **Category:** All-in-one suites | **Last reviewed:** 2026-09-24

## What Freshsales actually is

Freshsales is the sales CRM from Freshworks, sold in several per-user tiers with more automation and customisation in higher tiers. It includes features such as built-in phone and email, AI-assisted lead scoring and sales sequences, and sits alongside other Freshworks products including Freshdesk for customer support. For teams already using Freshworks tools, or who want calling built into the CRM, it is a natural choice. Businesses that talk to us about it usually want UK hosting and support, or a CRM that can grow into a full ERP.

## What Freshsales does well

- Built-in phone and email features, so calling can happen inside the CRM.
- A modern interface with AI-assisted scoring and sequences in higher tiers.
- Close links with Freshdesk and other Freshworks products.
- Per-user tiers that let small teams start simply.

## Side by side

| Dimension | Freshsales | CubeCRM |
| --- | --- | --- |
| Where it starts | A sales CRM within the Freshworks family | A focused CRM covering sales and service for UK businesses |
| Tiers | Several per-user tiers | One edition. All 12 modules included |
| Telephony | Built-in phone features | Integrates with your existing VoIP system |
| Customer service | Freshdesk as a separate product | Cases on the customer record, included |
| Hosting | Freshworks data centres by region | UK data centres managed by the group |
| Pricing shape | Per user per tier, with telephony usage where applicable | Per named user, everything included, plus a fixed-price setup |

## Worth checking before you sign

- **Tiers decide automation:** Sequences, advanced automation and customisation vary by tier. Check which tier covers the features you are buying it for.
- **Calling costs:** Built-in phone features may involve separate call credits or number charges. Ask how calling is billed.
- **Hosting and support:** Confirm which data centre region applies to your account and what support is included in your tier.

## When Freshsales is the better choice

If you want calling built directly into the CRM, already use Freshdesk or other Freshworks products, or want AI-assisted sequences out of the box, Freshsales is very likely the better choice.

## What leaving Freshsales involves

- **Export and map:** Contacts, accounts, deals, notes and activities are exported and mapped to CubeCRM records and fields.
- **Plan the phone side:** If you use Freshsales’ built-in calling, plan the move to your VoIP system and the CubeCRM telephony integration first.
- **Service cases:** If support runs in Freshdesk, decide whether cases move into CubeCRM or stay in Freshdesk connected through the API.

## Frequently asked questions

**Does CubeCRM include built-in calling?**

No. CubeCRM integrates with your existing phone system for click-to-call and, where supported, call logging. It does not provide phone numbers or call credits.

**Does CubeCRM include customer service?**

Yes. Cases from email and phone, with owners, response targets and reporting, are part of the standard product.

**How long does a switch take?**

Typically a matter of weeks for a standard configuration.

## Related comparisons

- **HubSpot alternative** - https://cubecrm.co.uk/alternatives/hubspot
- **Zoho CRM alternative** - https://cubecrm.co.uk/alternatives/zoho-crm
- **Pipedrive alternative** - https://cubecrm.co.uk/alternatives/pipedrive

> Freshsales is a trade mark of Freshworks Inc.. Cube Systems Limited is not affiliated with, endorsed by or a partner of Freshworks Inc.. This comparison is based on information published by the vendor and was last reviewed on 2026-09-24. Verify current details with the vendor before making any decision.

## Contact

- **Product:** CubeCRM
- **Trading name of:** Cube Systems Limited (company number 17220899, ICO registration number ZC216972)
- **Email:** hello@cubecrm.co.uk
- **Sales:** sales@cubecrm.co.uk
- **Support:** support@cubecrm.co.uk
- **Telephone:** 01234 672 617 (+441234672617)
- **Address:** Unit 11, Olney Business Park, Osier Way, Olney, Buckinghamshire, MK46 5FP
- **Opening hours:** Monday to Friday, 9am to 5.30pm
- **Part of:** Crushed Ice Group (https://crushedicegroup.co.uk)