# CRM Lead & Enquiry Capture

> Web forms, emails, phone calls and lead-site enquiries in one queue - assigned by rule, timed from arrival and tracked from source to sale.

**URL:** https://cubecrm.co.uk/features/lead-capture

An enquiry is the most perishable thing a business receives: it is worth most in the first hour and very little after a day. CubeCRM captures enquiries from website forms, a dedicated email address, lead-generation sites and the phone into a single queue. Each one is matched against existing customers, assigned by postcode, product or round robin, and timed from the moment it arrived. Anything left untouched escalates, and the source travels with the enquiry all the way to a won deal - so you finally know which adverts and lead sites pay for themselves.

## Details

- **Feature:** CRM Lead & Enquiry Capture
- **Included in:** CubeCRM (https://cubecrm.co.uk/platform)
- **Coverage:** Nationwide, set up in person
- **Also known as:** Web-to-lead, Enquiry inbox, Lead routing, Inbound lead management, Speed to lead

## What it does

- **Website forms:** Your existing forms post straight in, with the page, referrer and campaign recorded.
- **Email and lead sites:** An enquiries address turns messages and lead-site emails into records automatically.
- **Assignment rules:** By postcode, product, size or round robin, with the owner notified the moment it lands.
- **Response timers:** Time to first reply measured by person, team and channel, with escalation past your target.
- **Known customers matched:** Enquiries from existing customers go to their account owner, not the new-business queue.
- **Source to sale:** Every enquiry keeps its source through to the won deal, so spend is judged on customers.

## How it works

1. **Connect the channels:** Point your forms at CubeCRM, forward the enquiries mailbox and connect any lead sites.
2. **Set the rules:** Decide who gets what, and how long an enquiry may wait before somebody is told.
3. **Watch it convert:** Report on response times and conversion by channel, and move budget to what works.

## Figures

- **1** Queue for every channel
- **Timed** From arrival to first reply
- **Source** Carried through to the won deal

## Frequently asked questions

**Will our current website forms work?**

Almost certainly. Most WordPress plugins, site builders and custom forms can post to CubeCRM, or you can embed a CubeCRM form.

**What about spam?**

Honeypot fields and rate limits stop most junk before it becomes a record, and anything that gets through can be discarded in one click.

**Can enquiries be assigned by postcode?**

Yes, by postcode district, area or radius, as well as by product, form or round robin.

**Is consent recorded?**

Yes. The consent wording shown and the choice made are stored with the enquiry.

## Problems it helps solve

- **Enquiry Management Software** - Every enquiry from the website, email and phone in one queue - assigned, answered and tracked through to a quote, so none of them go cold in a shared mailbox. https://cubecrm.co.uk/software/enquiry-management-software
- **Lead Management Software** - Capture, qualify, assign and nurture leads in one place, so sales spends its time on the prospects most likely to buy. https://cubecrm.co.uk/software/lead-management-software
- **Small Business CRM** - A CRM a small team can set up in weeks and actually keep up to date - contacts, enquiries, quotes and follow-ups without the enterprise baggage. https://cubecrm.co.uk/software/small-business-crm

## Related features

- **CRM Pipeline Management** - Every deal on a board by stage, with value, likelihood, owner and next step - and stalled deals flagged before they quietly die. https://cubecrm.co.uk/features/pipeline-management
- **CRM Segmentation & Campaigns** - Build lists from anything on the customer record, sync them to Mailchimp, and track which campaigns turn into enquiries and won work. https://cubecrm.co.uk/features/segmentation-and-campaigns
- **CRM Reporting & Dashboards** - Live dashboards for pipeline, win rates, activity, response times and service, with scheduled reports that arrive by email. https://cubecrm.co.uk/features/crm-reporting

## Contact

- **Product:** CubeCRM
- **Trading name of:** Cube Systems Limited (company number 17220899, ICO registration number ZC216972)
- **Email:** hello@cubecrm.co.uk
- **Sales:** sales@cubecrm.co.uk
- **Support:** support@cubecrm.co.uk
- **Telephone:** 01234 672 617 (+441234672617)
- **Address:** Unit 11, Olney Business Park, Osier Way, Olney, Buckinghamshire, MK46 5FP
- **Opening hours:** Monday to Friday, 9am to 5.30pm
- **Part of:** Crushed Ice Group (https://crushedicegroup.co.uk)