# CRM Segmentation & Campaigns in Hinckley

> Segments & campaigns for Hinckley businesses, from CubeCRM. UK-built, UK-hosted and set up around your team. Serving Leicester, Loughborough and Melton Mowbray too.

**URL:** https://cubecrm.co.uk/features/segmentation-and-campaigns/leicestershire/hinckley

We support businesses in Hinckley the way we would want to be supported ourselves: somebody who knows the account, on the end of a phone, and in the room when being in the room is what the job needs. Hinckley is well within our regular travel radius from Olney.

## Details

- **Feature:** CRM Segmentation & Campaigns
- **Included in:** CubeCRM (https://cubecrm.co.uk/platform)
- **Location:** Hinckley, Leicestershire
- **Distance from our Olney office:** 39 miles - well within our regular travel radius from Olney
- **Postcode districts:** LE10
- **Also known as:** Marketing lists, Audience builder, Customer segments, Campaign tracking, Email marketing integration

## Coverage

We cover Hinckley and the surrounding area, including Town Centre, Burbage, Barwell, Earl Shilton and Dadlington, across the LE10 postcode districts. We also work with businesses in Leicester, Loughborough and Melton Mowbray and elsewhere in Leicestershire.

## What it does

- **Segments from anything:** Sector, region, stage, last contact, open quotes, custom fields - combined and saved.
- **Consent first:** Lawful basis and preferences on every contact, and only consenting contacts are synced.
- **Mailchimp sync:** Segments sync as audiences and tags, with engagement and unsubscribes flowing back.
- **Scoring on engagement:** Opens and clicks can raise a lead’s score or create a task for its owner.
- **Campaign to revenue:** Enquiries and deals keep the campaign that produced them, through to the win.
- **Events and invitations:** Guest lists from segments, attendance recorded, follow-ups created afterwards.

## How it works

1. **Build the segment:** Combine filters until the list is exactly who you mean, and save it.
2. **Send from Mailchimp:** The segment syncs across; design and send the campaign as you do now.
3. **See what came back:** Engagement on each contact, and enquiries and deals credited to the campaign.

## Figures

- **Live** Segments that update themselves
- **Consent** Checked before anything syncs
- **Won** Work credited to the campaign

## Frequently asked questions

**Why not send bulk email from CubeCRM itself?**

Deliverability, templates and unsubscribe handling are specialist jobs Mailchimp does well. One-to-one email is sent from CubeCRM through your own mailbox.

**Can we use another email platform?**

Yes, through the API and webhooks. Mailchimp is the standard connection.

**Do segments update themselves?**

Yes. Saved segments are live, so a contact who matches tomorrow is included tomorrow.

**How is consent handled?**

Consent, lawful basis and preferences are stored per contact, and unsubscribes in Mailchimp update CubeCRM.

## Problems it helps solve

- **Customer Database Software** - Replace the customer spreadsheet with a proper database - clean, shared, searchable and segmentable, with the full history of every customer attached. https://cubecrm.co.uk/software/customer-database-software/leicestershire/hinckley
- **Lead Management Software** - Capture, qualify, assign and nurture leads in one place, so sales spends its time on the prospects most likely to buy. https://cubecrm.co.uk/software/lead-management-software/leicestershire/hinckley
- **Contact Management Software** - Every customer, supplier and prospect contact in one shared, searchable place - with companies, roles, history and consent attached. https://cubecrm.co.uk/software/contact-management-software/leicestershire/hinckley

## Related features

- **CRM Lead & Enquiry Capture** - Web forms, emails, phone calls and lead-site enquiries in one queue - assigned by rule, timed from arrival and tracked from source to sale. https://cubecrm.co.uk/features/lead-capture/leicestershire/hinckley
- **CRM Integrations & API** - Microsoft 365, Google Workspace, Xero, Sage, QuickBooks, Mailchimp, website forms and phone systems - plus a documented REST API and webhooks, all included. https://cubecrm.co.uk/features/crm-integrations/leicestershire/hinckley
- **CRM Reporting & Dashboards** - Live dashboards for pipeline, win rates, activity, response times and service, with scheduled reports that arrive by email. https://cubecrm.co.uk/features/crm-reporting/leicestershire/hinckley

## Elsewhere in Leicestershire

See https://cubecrm.co.uk/features/segmentation-and-campaigns/leicestershire for CRM segmentation & campaigns across Leicestershire.

## Contact

- **Product:** CubeCRM
- **Trading name of:** Cube Systems Limited (company number 17220899, ICO registration number ZC216972)
- **Email:** hello@cubecrm.co.uk
- **Sales:** sales@cubecrm.co.uk
- **Support:** support@cubecrm.co.uk
- **Telephone:** 01234 672 617 (+441234672617)
- **Address:** Unit 11, Olney Business Park, Osier Way, Olney, Buckinghamshire, MK46 5FP
- **Opening hours:** Monday to Friday, 9am to 5.30pm
- **Part of:** Crushed Ice Group (https://crushedicegroup.co.uk)