# CRM Segmentation & Campaigns in Kettering

> Need CRM segmentation & campaigns in Kettering? CubeCRM sets it up and supports it across Kettering, Northampton, Wellingborough and Corby and the wider Northamptonshire area.

**URL:** https://cubecrm.co.uk/features/segmentation-and-campaigns/northamptonshire/kettering

Being well within our regular travel radius from Olney, Kettering is somewhere we get to regularly. Discovery and training are better done face to face, and at 17 miles that is entirely practical.

## Details

- **Feature:** CRM Segmentation & Campaigns
- **Included in:** CubeCRM (https://cubecrm.co.uk/platform)
- **Location:** Kettering, Northamptonshire
- **Distance from our Olney office:** 17 miles - well within our regular travel radius from Olney
- **Postcode districts:** NN15, NN16
- **Also known as:** Marketing lists, Audience builder, Customer segments, Campaign tracking, Email marketing integration

## Coverage

We cover Kettering and the surrounding area, including Town Centre, Weekley, Barton Seagrave, Burton Latimer and Rothwell, across the NN15 and NN16 postcode districts. We also work with businesses in Northampton, Wellingborough, Corby and Daventry and elsewhere in Northamptonshire.

## What it does

- **Segments from anything:** Sector, region, stage, last contact, open quotes, custom fields - combined and saved.
- **Consent first:** Lawful basis and preferences on every contact, and only consenting contacts are synced.
- **Mailchimp sync:** Segments sync as audiences and tags, with engagement and unsubscribes flowing back.
- **Scoring on engagement:** Opens and clicks can raise a lead’s score or create a task for its owner.
- **Campaign to revenue:** Enquiries and deals keep the campaign that produced them, through to the win.
- **Events and invitations:** Guest lists from segments, attendance recorded, follow-ups created afterwards.

## How it works

1. **Build the segment:** Combine filters until the list is exactly who you mean, and save it.
2. **Send from Mailchimp:** The segment syncs across; design and send the campaign as you do now.
3. **See what came back:** Engagement on each contact, and enquiries and deals credited to the campaign.

## Figures

- **Live** Segments that update themselves
- **Consent** Checked before anything syncs
- **Won** Work credited to the campaign

## Frequently asked questions

**Why not send bulk email from CubeCRM itself?**

Deliverability, templates and unsubscribe handling are specialist jobs Mailchimp does well. One-to-one email is sent from CubeCRM through your own mailbox.

**Can we use another email platform?**

Yes, through the API and webhooks. Mailchimp is the standard connection.

**Do segments update themselves?**

Yes. Saved segments are live, so a contact who matches tomorrow is included tomorrow.

**How is consent handled?**

Consent, lawful basis and preferences are stored per contact, and unsubscribes in Mailchimp update CubeCRM.

## Problems it helps solve

- **Customer Database Software** - Replace the customer spreadsheet with a proper database - clean, shared, searchable and segmentable, with the full history of every customer attached. https://cubecrm.co.uk/software/customer-database-software/northamptonshire/kettering
- **Lead Management Software** - Capture, qualify, assign and nurture leads in one place, so sales spends its time on the prospects most likely to buy. https://cubecrm.co.uk/software/lead-management-software/northamptonshire/kettering
- **Contact Management Software** - Every customer, supplier and prospect contact in one shared, searchable place - with companies, roles, history and consent attached. https://cubecrm.co.uk/software/contact-management-software/northamptonshire/kettering

## Related features

- **CRM Lead & Enquiry Capture** - Web forms, emails, phone calls and lead-site enquiries in one queue - assigned by rule, timed from arrival and tracked from source to sale. https://cubecrm.co.uk/features/lead-capture/northamptonshire/kettering
- **CRM Integrations & API** - Microsoft 365, Google Workspace, Xero, Sage, QuickBooks, Mailchimp, website forms and phone systems - plus a documented REST API and webhooks, all included. https://cubecrm.co.uk/features/crm-integrations/northamptonshire/kettering
- **CRM Reporting & Dashboards** - Live dashboards for pipeline, win rates, activity, response times and service, with scheduled reports that arrive by email. https://cubecrm.co.uk/features/crm-reporting/northamptonshire/kettering

## Elsewhere in Northamptonshire

See https://cubecrm.co.uk/features/segmentation-and-campaigns/northamptonshire for CRM segmentation & campaigns across Northamptonshire.

## Contact

- **Product:** CubeCRM
- **Trading name of:** Cube Systems Limited (company number 17220899, ICO registration number ZC216972)
- **Email:** hello@cubecrm.co.uk
- **Sales:** sales@cubecrm.co.uk
- **Support:** support@cubecrm.co.uk
- **Telephone:** 01234 672 617 (+441234672617)
- **Address:** Unit 11, Olney Business Park, Osier Way, Olney, Buckinghamshire, MK46 5FP
- **Opening hours:** Monday to Friday, 9am to 5.30pm
- **Part of:** Crushed Ice Group (https://crushedicegroup.co.uk)