# CRM Segmentation & Campaigns in Staffordshire

> Looking for CRM segmentation & campaigns in Staffordshire? CubeCRM works with businesses in Stoke-on-Trent, Stafford and Lichfield, from the first walkthrough to a team that actually uses it.

**URL:** https://cubecrm.co.uk/features/segmentation-and-campaigns/staffordshire

Staffordshire businesses tend to reach us at the same point: the team has grown, the customer list has not kept up, and the workarounds have started to cost more than a proper system would. That is the point at which CRM segmentation & campaigns is worth doing properly.

## Details

- **Feature:** CRM Segmentation & Campaigns
- **Included in:** CubeCRM (https://cubecrm.co.uk/platform)
- **Location:** Staffordshire
- **Distance from our Olney office:** 75 miles - comfortably within a morning’s drive of our Olney office
- **Postcode districts:** ST, WS
- **Also known as:** Marketing lists, Audience builder, Customer segments, Campaign tracking, Email marketing integration

## Coverage

Our Staffordshire coverage includes Stoke-on-Trent, Stafford, Lichfield, Burton upon Trent, Tamworth and Cannock, and the ST and WS postcode districts. If you are in Staffordshire and not on that list, we almost certainly still cover you - ask.

## What it does

- **Segments from anything:** Sector, region, stage, last contact, open quotes, custom fields - combined and saved.
- **Consent first:** Lawful basis and preferences on every contact, and only consenting contacts are synced.
- **Mailchimp sync:** Segments sync as audiences and tags, with engagement and unsubscribes flowing back.
- **Scoring on engagement:** Opens and clicks can raise a lead’s score or create a task for its owner.
- **Campaign to revenue:** Enquiries and deals keep the campaign that produced them, through to the win.
- **Events and invitations:** Guest lists from segments, attendance recorded, follow-ups created afterwards.

## How it works

1. **Build the segment:** Combine filters until the list is exactly who you mean, and save it.
2. **Send from Mailchimp:** The segment syncs across; design and send the campaign as you do now.
3. **See what came back:** Engagement on each contact, and enquiries and deals credited to the campaign.

## Figures

- **Live** Segments that update themselves
- **Consent** Checked before anything syncs
- **Won** Work credited to the campaign

## Frequently asked questions

**Why not send bulk email from CubeCRM itself?**

Deliverability, templates and unsubscribe handling are specialist jobs Mailchimp does well. One-to-one email is sent from CubeCRM through your own mailbox.

**Can we use another email platform?**

Yes, through the API and webhooks. Mailchimp is the standard connection.

**Do segments update themselves?**

Yes. Saved segments are live, so a contact who matches tomorrow is included tomorrow.

**How is consent handled?**

Consent, lawful basis and preferences are stored per contact, and unsubscribes in Mailchimp update CubeCRM.

## Problems it helps solve

- **Customer Database Software** - Replace the customer spreadsheet with a proper database - clean, shared, searchable and segmentable, with the full history of every customer attached. https://cubecrm.co.uk/software/customer-database-software/staffordshire
- **Lead Management Software** - Capture, qualify, assign and nurture leads in one place, so sales spends its time on the prospects most likely to buy. https://cubecrm.co.uk/software/lead-management-software/staffordshire
- **Contact Management Software** - Every customer, supplier and prospect contact in one shared, searchable place - with companies, roles, history and consent attached. https://cubecrm.co.uk/software/contact-management-software/staffordshire

## Related features

- **CRM Lead & Enquiry Capture** - Web forms, emails, phone calls and lead-site enquiries in one queue - assigned by rule, timed from arrival and tracked from source to sale. https://cubecrm.co.uk/features/lead-capture/staffordshire
- **CRM Integrations & API** - Microsoft 365, Google Workspace, Xero, Sage, QuickBooks, Mailchimp, website forms and phone systems - plus a documented REST API and webhooks, all included. https://cubecrm.co.uk/features/crm-integrations/staffordshire
- **CRM Reporting & Dashboards** - Live dashboards for pipeline, win rates, activity, response times and service, with scheduled reports that arrive by email. https://cubecrm.co.uk/features/crm-reporting/staffordshire

## Contact

- **Product:** CubeCRM
- **Trading name of:** Cube Systems Limited (company number 17220899, ICO registration number ZC216972)
- **Email:** hello@cubecrm.co.uk
- **Sales:** sales@cubecrm.co.uk
- **Support:** support@cubecrm.co.uk
- **Telephone:** 01234 672 617 (+441234672617)
- **Address:** Unit 11, Olney Business Park, Osier Way, Olney, Buckinghamshire, MK46 5FP
- **Opening hours:** Monday to Friday, 9am to 5.30pm
- **Part of:** Crushed Ice Group (https://crushedicegroup.co.uk)