About
Twenty years of building the same system, one client at a time
CubeCRM is built by Cube Systems Limited, part of Crushed Ice Group. It exists because we kept writing bespoke software for businesses that mostly needed the same thing - and eventually admitted it should be a product.
- Olney, Buckinghamshire
- Company no. 17220899
- 01234 672 617
- 20+
Years of systems work
Behind the platform, through Crushed Ice
- One
Customer record
Every conversation in one place
- UK
Hosted on AWS
Servers, databases and backups in the UK, with UK support
- 4
Packages, full CRM on each
With a straight upgrade to CubeERP
Why it exists
How it started
Crushed Ice has been writing bespoke business software since 2003.
Different industries, different sizes, and wildly different opinions about how a sales process should work - but underneath, the same requirements appearing again and again. Capture the enquiry, get back to it quickly, quote it properly, follow it up, and make sure the next person to speak to the customer knows what was said last time.
Building that from scratch for each client worked, but it was the same work every time. The conclusion was uncomfortable and obvious: most businesses do not need a system built from nothing. They need a solid one that can be shaped, sitting on an API open enough that the unusual parts can still be built properly.
CubeCRM is not a startup guessing at how a sales team works. It is two decades of being told, in detail, by the people answering the phones.
How it is built
Six things we decided at the start
These are the decisions that are expensive to change later. We made them deliberately, and we do not quietly reverse them for a bigger deal.
One record per customer
Every contact, call, email, quote, case and follow-up sits on the same record, and everybody with permission sees the same thing. The account belongs to the business, not to whoever happens to look after it.
Open by default
Every module exposes a documented REST API and webhooks. If you want customer data in your website, your mail platform or a BI tool, it is there to use rather than locked in.
Your ledger stays yours
CubeCRM wins the work and hands it over. Won quotes and customer details sync with Xero, Sage and QuickBooks, so your accountant keeps the system they know and nobody retypes an invoice.
Security is not an upsell
Role-based access, record-level permissions, full audit trails and UK hosting on AWS are on every package. They are not reserved for the biggest one.
Room to grow
CubeCRM is built on the same data model as CubeERP. If you later need sales orders, stock or a warehouse, we upgrade you to CubeERP and move you over on the records you already have - not a migration to somebody else’s system.
We tell you in the walkthrough if it is not a fit
If CubeCRM is not the right fit we will tell you during the walkthrough, not six weeks into setup. It costs us the sale and saves you the write-off.
In person
Why we still turn up
Plenty of software companies will sell you a system over a video call and never meet the people who use it. That works for a password manager. It works less well for the system that holds every customer relationship the business has.
Most of what we need to know is learned by sitting with the team: the sticky notes round the monitor, the spreadsheet with a tab per salesperson, the enquiry email that gets forwarded three times before anybody answers it. So discovery and training can happen at your office, nationwide, from Olney.
The group
Who sits behind the product
CubeCRM is one part of a group that also builds ERP and HR software and bespoke systems. That matters mainly because it means we can say no to a bad fit without losing the conversation.
- Cube SystemsCube Systems builds British business software, backed by two decades of bespoke systems work at Crushed Ice.Visit
- CubeERPSales orders, stock, warehouse PDAs, couriers and a B2B web store - on the same data model as CubeCRM, for when the business needs them.Visit
- Crushed IceBespoke software, IT support and communications since 2003.Visit
Registered details
Registered in England & Wales. CubeCRM is a product of Cube Systems Limited, part of Crushed Ice Group.
- Legal name
- Cube Systems Limited
- Company number
- 17220899
- Incorporated
- 14 May 2026
- Registered office
- Unit 11, Olney Business Park, Osier Way, Olney, Buckinghamshire, MK46 5FP
Talk to us
Tell us what is actually broken
No scripted demo and no hoops to jump through before you speak to someone technical. Describe the problem and we will tell you whether we can fix it, what it would take, and whether we are the wrong people for it.
