Every enquiry answered, every proposal chased, and every repeat booker remembered.
Early accessCubeCRM for events, venues & hospitality
CRM for venues, event organisers and corporate hospitality - enquiries, proposals, repeat bookers and agency relationships in one place.
- Events & venues
- UK hosted, set up in person
- 01234 672 617
Venues and events businesses live and die by enquiries.
They arrive from the website, venue-finding agencies, the phone and walk-ins, and the ones that are not answered quickly book somewhere else. After the event, the relationship is often forgotten until the client books elsewhere next year. CubeCRM captures every enquiry into one queue with its source and date requested, tracks proposals through to confirmation, and keeps repeat bookers and agency contacts on proper records - so the team can see what is pending, what is provisional, and which clients are due to book again.
- 1 queue
Web, phone, email and agencies
- Expiring
Provisional holds, followed up
- Months
Of notice before a repeat booking
What goes wrong
The problems that keep coming up
Not every business has all five. Almost every business we speak to has three.
Enquiries across too many channels
Website forms, agency platforms, phone calls and emails to individuals all produce enquiries, and there is no single place to see them.
Provisional holds nobody chases
Dates are held provisionally for weeks without follow-up, blocking other bookings and often ending in a quiet cancellation.
Repeat bookers forgotten
The company that held its Christmas party last year is not contacted in September, and books elsewhere.
Agency relationships unmanaged
Venue-finding agencies send valuable business, but nobody tracks which agents send what or how quickly the venue responds to them.
Proposals rebuilt by hand
Packages, room hire and catering options are assembled into proposals manually, with pricing that depends on who wrote them.
What we do about it
How CubeCRM is set up for events & venues
Configuration, not a separate edition. Everything here is in the same product - it is switched on and shaped during setup.
One enquiry queue
Web, email, phone and agency enquiries in one place with source, requested date and numbers, assigned automatically and timed.
Provisional holds with expiry
Provisional bookings carry an expiry date and a follow-up, so holds are confirmed or released rather than left to drift.
Proposals from packages
Packages, room hire and extras on a price list, assembled into branded proposals with online acceptance.
Rebooking reminders
Annual events recorded against the client with reminders months ahead, so repeat bookers hear from you first.
Agents and bookers
Agencies and their individual agents recorded with the business they send, commission terms and response times.
Conversion by channel
Enquiry to proposal to confirmed booking, measured by channel, event type and salesperson.
In practice
Two situations from this sector
Typical situations, anonymised. These are the kinds of problem businesses describe before they change anything.
- Case 1
The Christmas party that went elsewhere
Before
A conference venue noticed that several regular corporate clients had booked their annual events elsewhere. Nobody had contacted them ahead of time.
With CubeCRM
Annual events are now recorded with rebooking reminders four months ahead. Repeat business became a planned campaign rather than a matter of luck.
- Case 2
Holds blocking the diary
Before
A wedding and events venue had many provisional holds that were never confirmed or released, and turned away enquiries for dates that eventually sat empty.
With CubeCRM
Holds now expire unless confirmed, with a follow-up scheduled before expiry. More dates are released in time to be resold.
How it happens
What getting started involves
The same five stages whatever your sector. Discovery and training can be done at your office, because sitting with the team tells us more than any questionnaire.
- 1
Discovery
A short, structured session on how enquiries arrive, how you quote, and where customer information lives now - the inboxes, the spreadsheet, the old CRM and the notebook in the car. We come back with what works as standard and what needs configuring.
- 2
Setup
Pipeline stages, fields, quote templates, email connection, teams and permissions set up to match how you sell - not a demo account with your logo dropped on it.
- 3
Data import
Contacts, companies, open opportunities and quote history brought across from spreadsheets, inboxes or your previous CRM, with duplicates merged. You check it against what you had before anybody switches over.
- 4
Training & rollout
Short, role-based training so the sales team learns the pipeline and the office learns enquiries and cases - in person where it helps. Guides and screen recordings left behind for new starters.
- 5
Ongoing support
UK support from the people who built the platform, with a named contact, agreed response times, and a product roadmap you can influence.
Questions
What this sector asks first
CubeCRM tracks enquiries, proposals, provisional and confirmed bookings on the customer record. Detailed room allocation and event operations usually live in a venue management system, which can be connected through the API.
Where the agency platform sends enquiries by email, a dedicated address turns them into enquiries with the agency recorded. Where it offers an API, it can post directly.
Yes. Conversion and value are reported by event type, channel, season and salesperson.
Yes. The mobile interface lets the team look up a client, log a show-round and send a proposal from a phone.
Where to start
The parts that usually matter most here
Enquiry Management Software
Every enquiry from the website, email and phone in one queue - assigned, answered and tracked through to a quote, so none of them go cold in a shared mailbox.
Quoting & Proposal Software
Branded quotes and proposals built from your own price list, with every revision kept, automatic chasing and online acceptance that closes the deal.
Sales Pipeline Software
Every opportunity on one board, by stage, with value, likelihood and next step - so the whole team can see what is live and what is stuck.
Account Management Software
Plan, grow and protect your most valuable customers - with account plans, contact coverage, renewals and every conversation on the same record.
Related
Sectors with similar problems
- Training Providers & EducationCRM for commercial training providers, apprenticeship providers and education businesses - enquiries, bookings, corporate accounts and repeat learners.
- Marketing & Creative AgenciesCRM for marketing, design, digital and PR agencies - new business, proposals, retainers and client relationships in one place.
- Professional ServicesCRM for consultancies, accountancy practices, surveyors, architects and other firms that win work through relationships, referrals and proposals.
If your process really is unusual
Some requirements are specific to one business rather than one sector. Those get built against the same documented API everybody else uses - not bolted on to the side of a database nobody is allowed to look at.
Events & venues
Show us how you win work today
Bring one enquiry that went well, one that went nowhere, and whatever you use to track them now. That tells us more about whether this fits than any list of features.
