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CRM Segmentation & Campaigns in Berkshire

Looking for CRM segmentation & campaigns in Berkshire? CubeCRM works with businesses in Reading, Slough and Windsor, from the first walkthrough to a team that actually uses it.

Berkshire businesses tend to reach us at the same point: the team has grown, the customer list has not kept up, and the workarounds have started to cost more than a proper system would.

That is the point at which CRM segmentation & campaigns is worth doing properly.

Good marketing starts with the right list, and the right list lives in the CRM: customers in a sector, prospects with an open quote, accounts nobody has spoken to in six months, clients due a renewal. CubeCRM builds segments from any combination of fields and history, keeps consent on every contact, and syncs segments to Mailchimp for sending. Opens, clicks and unsubscribes flow back to the contact, and enquiries and deals carry the campaign that produced them - so marketing is judged on work won.

What it does

Six things segments & campaigns takes off your plate

All of it sits on the same customer record as the rest of CubeCRM, so nothing is typed twice.

  • Segments from anything

    Sector, region, stage, last contact, open quotes, custom fields - combined and saved.

  • Consent first

    Lawful basis and preferences on every contact, and only consenting contacts are synced.

  • Mailchimp sync

    Segments sync as audiences and tags, with engagement and unsubscribes flowing back.

  • Scoring on engagement

    Opens and clicks can raise a lead’s score or create a task for its owner.

  • Campaign to revenue

    Enquiries and deals keep the campaign that produced them, through to the win.

  • Events and invitations

    Guest lists from segments, attendance recorded, follow-ups created afterwards.

How it works

Three steps, and then it looks after itself

  • Build the segment

    Combine filters until the list is exactly who you mean, and save it.

  • Send from Mailchimp

    The segment syncs across; design and send the campaign as you do now.

  • See what came back

    Engagement on each contact, and enquiries and deals credited to the campaign.

  • Live

    Segments that update themselves

  • Consent

    Checked before anything syncs

  • Won

    Work credited to the campaign

Local coverage

Segments & campaigns across Berkshire

Our Berkshire coverage includes Reading, Slough, Windsor, Newbury, Bracknell and Maidenhead, and the RG1, RG2, RG4, RG5 and RG6 postcode districts. If you are in Berkshire and not on that list, we almost certainly still cover you - ask.

Getting to you

50miles from our Olney office

Discovery and training can be done at your office - watching how enquiries really arrive and how the team really sells tells us more than any questionnaire.

Postcode districts

  • RG1
  • RG2
  • RG4
  • RG5
  • RG6
  • RG7
  • RG8
  • RG9
  • RG10
  • RG12
  • RG14
  • RG17
  • RG18
  • RG19
  • SL1
  • SL2
  • SL3
  • SL4
  • SL5
  • SL6

Areas we cover

Reading, Slough, Windsor, Newbury, Bracknell, Maidenhead, Wokingham and Thatcham.

Segments & campaigns elsewhere in Berkshire

Questions

Questions people ask about this

  • Deliverability, templates and unsubscribe handling are specialist jobs Mailchimp does well. One-to-one email is sent from CubeCRM through your own mailbox.

  • Yes, through the API and webhooks. Mailchimp is the standard connection.

  • Yes. Saved segments are live, so a contact who matches tomorrow is included tomorrow.

  • Consent, lawful basis and preferences are stored per contact, and unsubscribes in Mailchimp update CubeCRM.

In Berkshire?

Segments & campaigns for your Berkshire team

A walkthrough using a real enquiry, a real quote and a few of your actual customers tells you more than a scripted demo. It takes forty minutes and there is no obligation.