The enquiry you did not answer is the most expensive one you will ever receive.
Early accessEnquiry Management Software in Berkshire
Enquiry Management Software for businesses across Berkshire. CubeCRM supports Reading, Slough and Windsor with setup, data import and UK-based support. Talk to us on 01234 672 617.
- Part of CubeCRM
- Berkshire
- 01234 672 617
We work with businesses right across Berkshire, and the pattern is a familiar one: customers held in a few inboxes, a spreadsheet and the memory of whoever last spoke to them.
Getting enquiry management right is usually the part of that people want to fix first.
Most businesses spend real money generating enquiries and then handle them with a shared mailbox and good intentions. Some get answered in minutes, some the next day, and a few not at all - and nobody knows which, because nothing measures it. CubeCRM captures enquiries from web forms, email, phone and lead-generation sites into a single queue, assigns them by rule to the right person, and escalates any that nobody picks up. Each enquiry carries its source, its response time and its outcome, so you can see which channels produce customers rather than just forms, and how quickly the team really responds.
- 1 queue
Web, email, phone and lead sites
- Timed
First response, by person and channel
- Source
Tracked from enquiry to won work
What it does
Inside enquiry management software
The parts of CubeCRM that make up enquiry management. Everything here sits on the same customer record, so nothing needs re-keying between them.
Web forms straight in
Enquiry forms on your website post directly into CubeCRM with the page, campaign and source attached. No more forwarding form emails to a person who might be on holiday.
Email and phone captured too
A dedicated enquiries address creates records automatically, and phone enquiries are logged in a few clicks from the same screen - so every channel ends up in one place.
Assigned by rule
Route enquiries by product, postcode, size or source to the right person or team, with round-robin sharing where that is fairer than first come, first served.
Response times measured
See how long each enquiry waited for a first reply, by person, team and channel. Anything unanswered past your target escalates on its own.
Source to sale
Every enquiry keeps its source through to the quote and the win, so you can judge each advertising channel and lead site on customers gained rather than forms filled in.
Duplicates caught early
An enquiry from an existing customer is matched to their record rather than creating a second one, and the account owner is told.
In practice
Problems this actually solves
Typical situations, anonymised. What businesses tell us before they change anything, and what changes afterwards.
- Case 1
A shared mailbox and a guess
Before
A window and door installer received most enquiries through a website form that emailed a shared inbox. Three people checked it when they could. Some enquiries were answered twice and others not at all.
With CubeCRM
Form submissions now create enquiries directly, assigned by postcode to the right surveyor. Nothing is answered twice, and anything untouched for two hours is flagged to the office manager.
- Case 2
Paying for leads nobody measured
Before
A training provider paid for listings on three lead-generation sites. Nobody could say which of them produced paying customers, so all three renewals were approved each year.
With CubeCRM
Enquiry source now follows each lead to the booking. One site produced most of the paid work, one produced almost none, and the budget moved accordingly.
- Case 3
Existing customers treated as strangers
Before
A distributor’s enquiry form was used by existing customers as well as new ones. Repeat customers were sometimes passed to the new-business team and asked to start again.
With CubeCRM
Enquiries are matched against existing accounts on arrival and routed to the account owner. Existing customers get a reply from somebody who knows them.
The features behind it
See the parts doing the work
Each one has its own page showing how it works. And if the business later needs orders and stock, CubeCRM grows into CubeERP on the same records.
Local coverage
Enquiry management across Berkshire
Our Berkshire coverage includes Reading, Slough, Windsor, Newbury, Bracknell and Maidenhead, and the RG1, RG2, RG4, RG5 and RG6 postcode districts. If you are in Berkshire and not on that list, we almost certainly still cover you - ask.
50miles from our Olney office
Discovery and training can be done at your office - watching how enquiries really arrive and how the team really sells tells us more than any questionnaire.
Postcode districts
- RG1
- RG2
- RG4
- RG5
- RG6
- RG7
- RG8
- RG9
- RG10
- RG12
- RG14
- RG17
- RG18
- RG19
- SL1
- SL2
- SL3
- SL4
- SL5
- SL6
Areas we cover
Reading, Slough, Windsor, Newbury, Bracknell, Maidenhead, Wokingham and Thatcham.
How it happens
What getting started involves
The same process wherever you are, and for Berkshire discovery and training can be done in person.
- 1
Discovery
A short, structured session on how enquiries arrive, how you quote, and where customer information lives now - the inboxes, the spreadsheet, the old CRM and the notebook in the car. We come back with what works as standard and what needs configuring.
- 2
Setup
Pipeline stages, fields, quote templates, email connection, teams and permissions set up to match how you sell - not a demo account with your logo dropped on it.
- 3
Data import
Contacts, companies, open opportunities and quote history brought across from spreadsheets, inboxes or your previous CRM, with duplicates merged. You check it against what you had before anybody switches over.
- 4
Training & rollout
Short, role-based training so the sales team learns the pipeline and the office learns enquiries and cases - in person where it helps. Guides and screen recordings left behind for new starters.
- 5
Ongoing support
UK support from the people who built the platform, with a named contact, agreed response times, and a product roadmap you can influence.
You might call it something else
If you searched for any of these, this is the page you wanted.
- Enquiry management system
- Enquiry tracking software
- Web enquiry management
- Sales enquiry software
- Inbound enquiry system
Questions
The things people ask first
Yes. Most website platforms can post form submissions to CubeCRM directly, or we provide a form you can embed. WordPress, most site builders and custom sites are all straightforward.
Where the site sends leads by email, a dedicated address turns each one into an enquiry with the source recorded. Where it offers an API or webhook, it can post directly.
Yes, per channel or per enquiry type. Anything that passes the target without a first response escalates to whoever you nominate, and response times are reported by person and team.
Consent and the lawful basis can be recorded against each enquiry, retention rules can remove enquiries that never became customers, and everything is hosted in the UK.
It becomes an opportunity in the pipeline and, when you are ready, a quote - all on the same record, so nothing is retyped and the original source stays attached.
Related
Other things we can put right
Also available in Berkshire.
Lead Management Software
Capture, qualify, assign and nurture leads in one place, so sales spends its time on the prospects most likely to buy.
Sales Pipeline Software
Every opportunity on one board, by stage, with value, likelihood and next step - so the whole team can see what is live and what is stuck.
Customer Service Software
Customer queries, complaints and after-sales issues logged as cases on the customer record - with owners, response targets and the sales team kept in the loop.
Small Business CRM
A CRM a small team can set up in weeks and actually keep up to date - contacts, enquiries, quotes and follow-ups without the enterprise baggage.
Working in Berkshire?
Enquiry management for your Berkshire business
Tell us what your current system does badly. We will tell you whether CubeCRM fixes it, and what it would take.
