Freshsales alternative
CubeCRM compared with Freshsales
A capable, modern sales CRM - particularly if you already use Freshdesk.
- Freshworks Inc.
- All-in-one suites
- 01234 672 617
What Freshsales actually is
Freshsales is the sales CRM from Freshworks, sold in several per-user tiers with more automation and customisation in higher tiers.
It includes features such as built-in phone and email, AI-assisted lead scoring and sales sequences, and sits alongside other Freshworks products including Freshdesk for customer support. For teams already using Freshworks tools, or who want calling built into the CRM, it is a natural choice. Businesses that talk to us about it usually want UK hosting and support, or a CRM that can grow into a full ERP.
Credit where it is due
What Freshsales does well
These are the real reasons it has the customers it has. If two or more of them describe something you need, weight them heavily.
Built-in phone and email features, so calling can happen inside the CRM.
A modern interface with AI-assisted scoring and sequences in higher tiers.
Close links with Freshdesk and other Freshworks products.
Per-user tiers that let small teams start simply.
Side by side
The differences that actually change the decision
Not a feature checklist. These are the structural differences - licensing, scope, who implements it - that determine whether a system fits, and they are the ones nobody tells you until month four.
- Where it startsFreshsalesA sales CRM within the Freshworks familyCubeCRMA focused CRM covering sales and service for UK businesses
- TiersFreshsalesSeveral per-user tiersCubeCRMOne edition. All 12 modules included
- TelephonyFreshsalesBuilt-in phone featuresCubeCRMIntegrates with your existing VoIP system
- Customer serviceFreshsalesFreshdesk as a separate productCubeCRMCases on the customer record, included
- HostingFreshsalesFreshworks data centres by regionCubeCRMUK data centres managed by the group
- Pricing shapeFreshsalesPer user per tier, with telephony usage where applicableCubeCRMPer named user, everything included, plus a fixed-price setup
Based on information published by the vendor. Last reviewed 2026-09-24. Check current details with Freshworks Inc. directly before making a decision.
Worth checking
Questions to put to them before you sign
None of these are faults. They are design decisions with consequences, and every one of them is answerable - so ask.
Tiers decide automation
Sequences, advanced automation and customisation vary by tier. Check which tier covers the features you are buying it for.
Calling costs
Built-in phone features may involve separate call credits or number charges. Ask how calling is billed.
Hosting and support
Confirm which data centre region applies to your account and what support is included in your tier.
If you want calling built directly into the CRM, already use Freshdesk or other Freshworks products, or want AI-assisted sequences out of the box, Freshsales is very likely the better choice.
If you do move
What leaving Freshsales actually involves
- 1
Export and map
Contacts, accounts, deals, notes and activities are exported and mapped to CubeCRM records and fields.
- 2
Plan the phone side
If you use Freshsales’ built-in calling, plan the move to your VoIP system and the CubeCRM telephony integration first.
- 3
Service cases
If support runs in Freshdesk, decide whether cases move into CubeCRM or stay in Freshdesk connected through the API.
Questions
What people ask when comparing us with Freshsales
No. CubeCRM integrates with your existing phone system for click-to-call and, where supported, call logging. It does not provide phone numbers or call credits.
Yes. Cases from email and phone, with owners, response targets and reporting, are part of the standard product.
Typically a matter of weeks for a standard configuration.
Relevant to this comparison
The parts of the platform people are usually weighing up
CRM Software
Contacts, enquiries, pipeline, quotes, follow-ups and service in one shared customer record - built in the UK for growing businesses.
Customer Service Software
Customer queries, complaints and after-sales issues logged as cases on the customer record - with owners, response targets and the sales team kept in the loop.
Sales Pipeline Software
Every opportunity on one board, by stage, with value, likelihood and next step - so the whole team can see what is live and what is stuck.
Lead Management Software
Capture, qualify, assign and nurture leads in one place, so sales spends its time on the prospects most likely to buy.
Also on the shortlist
Other comparisons people read alongside this one
- HubSpot alternativeA marketing-led CRM platform with free CRM tools and paid "hubs" for marketing, sales and service, each sold in tiers.
- Zoho CRM alternativeA broad, highly configurable CRM in several per-user editions, part of a very large suite of Zoho business applications.
- Pipedrive alternativeA pipeline-first CRM loved by sales teams for its visual deal board, sold in per-user tiers with further tools on higher plans or as add-ons.
Freshsales is a trade mark of Freshworks Inc.. Cube Systems Limited is not affiliated with, endorsed by or a partner of Freshworks Inc.. This comparison is based on information published by the vendor and was last reviewed on 2026-09-24. Product capabilities and pricing change - verify current details with the vendor before making any decision. If you believe anything here is inaccurate, contact us at hello@cubecrm.co.uk and we will correct it.
Freshsales
Get a straight answer before you commit to either
Tell us what you run now and what is not working. If Freshsales is the better fit we will tell you on the call.
