Build the list from real customer data. Send it from a platform built for sending.
CubeCRM and Mailchimp
Segments built in CubeCRM sent to Mailchimp as audiences and tags, with opens, clicks and unsubscribes flowing back to each contact.
- Marketing & enquiries
- No per-connector licence
- 01234 672 617
Bulk email is a specialist job - deliverability, templates, unsubscribes and reputation management - and we would rather integrate with a platform that does it well than pretend to be one. CubeCRM builds the lists: customers in a sector, prospects with an open quote, clients due a renewal, anybody who attended last year’s event. Those segments sync to Mailchimp as audiences and tags, campaigns are sent from Mailchimp, and engagement and unsubscribes flow back to the contact record - so the salesperson knows who clicked, and an unsubscribe is respected everywhere.
What moves
Exactly what is synced, and which way
Being specific about this up front avoids the single most common integration disappointment - discovering after switching over that one field never travelled.
- Out of CubeCRM
Contacts and segments
Saved segments sync to Mailchimp as audience members and tags, with only contacts who have given consent included.
- Into CubeCRM
Campaign engagement
Opens, clicks and campaign names recorded on each contact’s timeline.
- Into CubeCRM
Unsubscribes and preferences
Unsubscribes and preference changes in Mailchimp update the contact’s consent in CubeCRM, so they are honoured everywhere.
How it behaves
The detail that decides whether it is actually useful
Segments from anything
Build lists from sector, region, pipeline stage, last contact, open quotes or any custom field.
Consent first
Only contacts with a recorded basis for marketing are synced, and unsubscribes flow straight back.
Hot leads to sales
Clicks on chosen links can create a follow-up task for the contact’s owner.
Campaigns to revenue
Enquiries and deals can carry the campaign that produced them, so campaigns are judged on work won.
Setting it up
Three steps, done during setup
- 1
Connect your Mailchimp account through Mailchimp’s standard authorisation.
- 2
Choose which audience CubeCRM syncs to and how segments map to tags.
- 3
Agree consent rules during setup so only the right contacts are ever synced.
Questions
What people ask about this one
Individual emails are sent from CubeCRM through your own mailbox. Bulk campaigns need proper deliverability, unsubscribe handling and template design, which Mailchimp does well. Integrating is better for you than a weaker built-in alternative.
Yes. You need your own Mailchimp account. The integration itself is included with CubeCRM.
Yes, through the REST API and webhooks. Mailchimp is the one we connect to as standard; others can be connected as part of setup.
An unsubscribe in Mailchimp updates the contact’s consent in CubeCRM, which removes them from future segments automatically.
Related
Usually set up at the same time
- Website Forms & EnquiriesEnquiry forms on your website post straight into CubeCRM with the page, campaign and source attached - no more form emails to a shared inbox.
- Google WorkspaceGmail, Google Calendar and Google Contacts synced two ways with CubeCRM, plus single sign-on with Google accounts.
- CubeCRM API & WebhooksA documented REST API and webhooks covering the whole CRM - the same interface the product itself is built on.
Mailchimp
Check the Mailchimp detail before you commit
Send us the specifics - your mailboxes, your account codes, your phone system, your forms - and we will tell you exactly how it maps rather than promising it will be fine.
