Capsule CRM alternative
CubeCRM compared with Capsule
Capsule does the simple things very well. The question is whether you have outgrown simple.
- Zestia Ltd
- Simple sales CRMs
- 01234 672 617
What Capsule actually is
Capsule is a straightforward CRM from Zestia, a UK-based company.
It covers contacts, pipelines, tasks and projects, integrates with popular tools including Xero, Mailchimp, Microsoft 365 and Google Workspace, and is sold in per-user plans with a free plan for very small use. It is clean, quick to learn and a good fit for small businesses that want an organised contact list and pipeline without complexity. Businesses that talk to us about it have usually grown: more people, customer service to track, quotes to manage, or a need for orders and stock on the horizon.
Credit where it is due
What Capsule does well
These are the real reasons it has the customers it has. If two or more of them describe something you need, weight them heavily.
Simple, uncluttered and quick for a small team to learn.
A UK-based company, with integrations to the tools small UK businesses commonly use.
A free plan for very small use, and straightforward per-user plans after that.
Good contact management and pipeline basics without configuration overhead.
Side by side
The differences that actually change the decision
Not a feature checklist. These are the structural differences - licensing, scope, who implements it - that determine whether a system fits, and they are the ones nobody tells you until month four.
- Where it startsCapsuleSimple contact management and pipelineCubeCRMThe full customer record: enquiries, pipeline, quotes, service and accounts
- PlansCapsuleFree plan plus per-user plans with rising limitsCubeCRMOne edition. All 12 modules included
- QuotesCapsuleVaries by plan and integrationsCubeCRMBranded quotes with revisions, approvals and online acceptance
- Customer serviceCapsuleTypically via integrationsCubeCRMCases on the customer record, included
- SetupCapsuleSelf-serviceCubeCRMSet up with you by the people who built it
- Room to growCapsuleHigher plans and integrationsCubeCRMUpgrade to CubeERP on the same records
Based on information published by the vendor. Last reviewed 2026-09-24. Check current details with Zestia Ltd directly before making a decision.
Worth checking
Questions to put to them before you sign
None of these are faults. They are design decisions with consequences, and every one of them is answerable - so ask.
Plans set limits
Contact limits, pipelines, custom fields and features vary by plan. Check where your contact count and needs will be in two years.
Quoting and service
If you need branded quotes with online acceptance or structured customer service cases, check how Capsule handles them for your plan.
Growth beyond CRM
If orders, stock or operations are likely, plan how they would connect to Capsule.
If you are a small team that needs an organised contact list and a simple pipeline, and does not need structured quoting, customer service or operations, Capsule is very likely the better and cheaper choice.
If you do move
What leaving Capsule actually involves
- 1
Straightforward export
People, organisations, opportunities, tasks and notes can be exported and imported with custom fields mapped.
- 2
Reconnect integrations
Xero, Mailchimp and email connections are set up again in CubeCRM during setup.
- 3
Take the chance to tidy
Import is a good moment to merge duplicates and agree which fields are still used.
Questions
What people ask when comparing us with Capsule
It does more, and for a very small team that may be more than you need. We set it up with only the modules you use switched on, but if Capsule covers everything, stay with it.
Capsule is made by a UK-based company. CubeCRM is built, hosted and supported in the UK by Cube Systems, part of Crushed Ice Group.
Typically a few weeks, including data import and training.
Relevant to this comparison
The parts of the platform people are usually weighing up
Small Business CRM
A CRM a small team can set up in weeks and actually keep up to date - contacts, enquiries, quotes and follow-ups without the enterprise baggage.
Contact Management Software
Every customer, supplier and prospect contact in one shared, searchable place - with companies, roles, history and consent attached.
Quoting & Proposal Software
Branded quotes and proposals built from your own price list, with every revision kept, automatic chasing and online acceptance that closes the deal.
Customer Service Software
Customer queries, complaints and after-sales issues logged as cases on the customer record - with owners, response targets and the sales team kept in the loop.
Also on the shortlist
Other comparisons people read alongside this one
- Pipedrive alternativeA pipeline-first CRM loved by sales teams for its visual deal board, sold in per-user tiers with further tools on higher plans or as add-ons.
- monday sales CRM alternativeA CRM built on monday.com’s work management platform - flexible boards and automations, priced per seat and sold in seat bundles.
- Zoho CRM alternativeA broad, highly configurable CRM in several per-user editions, part of a very large suite of Zoho business applications.
Capsule CRM is a trade mark of Zestia Ltd. Cube Systems Limited is not affiliated with, endorsed by or a partner of Zestia Ltd. This comparison is based on information published by the vendor and was last reviewed on 2026-09-24. Product capabilities and pricing change - verify current details with the vendor before making any decision. If you believe anything here is inaccurate, contact us at hello@cubecrm.co.uk and we will correct it.
Capsule
Get a straight answer before you commit to either
Tell us what you run now and what is not working. If Capsule is the better fit we will tell you on the call.
